Guided Selling
Customer
Leading provider of online real estate providing services of real estate websites and mobile experiences for consumers and real estate professionals.
Application type
Mobile app - Android and iOS
Business Goals
-
Allow users to create alerts for rental properties
-
Give users updates on the new listings.
-
Make it simple and intuitive
-
Allow users to engage them and reach to SRP (Search results page)
User Goals
-
Ability to create alerts
-
Easy access to create and view listings
-
Enticing, leads to discoverability
Users
Consumers looking for renting a property, potential buyers
Responsibility
Sr.Designer responsible for creating the new concepts and mocks.
My Role
Requirement Gathering | Competitive Study | Concept Design | Lead UX Design | Visual Design
Define
Concept Design - Alerts and Notifications
After gathering all the requirements and talking with the product manager, I decided to take a step back and identify problems in the existing design. Realtor's app had a concept of follow the search where user can create alert however the functionality was not intuitive. Below is the flow of the existing design.
Task Flow Analysis
![]() Existing taskflow | ![]() Modified task flow After studying the existing taskflow and doing a lot of competitive research I came up with the better approach for creating alerts and notifications. | ![]() Concept generation I started scribbling on paper and created different concepts. |
|---|---|---|
![]() Concept generation I created different concepts and reviewed them with the team of Product managers and developers. | ![]() Final mocks for android After getting feedback on the concepts, I created high fidelity mocks. This shows the flow for the android app. | ![]() Final mocks for iOS I first created android app concepts and created similar experience for iOS app. |
![]() This is how the actual flow for the first time user looks like from the latest Android Rentals App. |






